GRAND CAYMAN, Cayman Islands, 15 October 2025 – Following a competitive, multi-month procurement process, the Cayman Islands Department of Tourism (CIDOT) has hired W Communications as its UK and European PR & Communications agency.
The agency has been awarded the five-year contract, which comes as the destination looks to drive awareness and position itself as one of the Caribbean’s leading holiday destinations for the UK and Europe outbound markets. Working with the CIDOT team, W Communications will support the destination’s market diversification strategy, as well as creating a more resilient tourism industry in the Cayman Islands.
W Communications is charged with leading the communications strategy for both leisure and trade audiences, including media relations, influencer partnerships, event activations and leadership profiling.
Located in the Caribbean Sea, the Cayman Islands encompasses three islands, each with their own distinct personality: Grand Cayman, Cayman Brac and Little Cayman. Blending natural beauty with charm alongside luxurious resorts and world-class cuisine, the islands offer a vibrant gastronomy scene, intriguing history and exceptional diving alongside pristine beaches.
Director of Tourism for the Cayman Islands Department of Tourism, Rosa Harris, shared: “The Cayman Islands is looking forward to collaborating with W Communications to raise the destination’s profile within the UK & Europe and welcome more visitors to our shores. These are growth markets for the Cayman Islands, and we feel confident that W Communication’s expertise and strategy will lead to positive results. With new hotel developments opening, combined with our fusion of ultimate relaxation, we’re excited to become the must visit warm weather destination of choice for UK and European guests.”
Jules Ugo, Director at W Communications, commented: “We are delighted to be working with the Cayman Islands Department of Tourism and to be promoting a destination with an abundance of activities, accommodations and attractions for all travellers. Thanks to the strategic challenge and creative ambition from the client, we’re looking forward to, over the next five years, continuing to strengthen the Cayman Islands position and broadening its appeal and visitor profile.”
For more information, visit www.visitcaymanislands.com.
Note to editors:
ABOUT THE CAYMAN ISLANDS
Located 480 miles south of Miami in the vibrant tranquillity of western Caribbean, this trio of tiny islands is a premier destination for discriminating travellers, divers, honeymooners and families. World-renowned for its idyllic beaches and recognised as a sophisticated, diverse and memorable tourist destination, the Cayman Islands offers spectacular recreational opportunities along with warm, impeccable service. From large-group trips and business-focused getaways to ultra-luxurious escapes and multi-generational family vacations, the Cayman Islands provides every element needed to keep guests coming back for more. With an abundance of world-class dining options, a host of adventure activities - including snorkelling, diving, jet skiing, caving, and nature trails - and a variety of meeting spaces for groups large and small, the Cayman Islands is well-poised to host any type of traveller or special occasion. To learn more about the Cayman Islands, please go to visitcaymanislands.com or call your local travel agent.
ABOUT W COMMUNICATIONS
W Communications, a multi-award-winning creative agency, is part of the W Group – the holding company for a wider range of specialised agencies, including Hello Franses (talent and influencer), Chomp (social-first hospitality growth engine), W Enterprise (Corporate and B2B PR), and WXP (experiential events). It has offices across the world, including London, New York, Singapore, Riyadh, and Iceland.
In 2024, the W Communications became part of a government-approved Employee Ownership Trust (EOT) designed to benefit all current and future employees.
This year, W continues to dominate the awards season, having been named Agency of the Year at The Purpose Awards. It is currently shortlisted for 9 awards at the PR Week Awards and 15 at the Creative Moment Awards.
The agency has been awarded the five-year contract, which comes as the destination looks to drive awareness and position itself as one of the Caribbean’s leading holiday destinations for the UK and Europe outbound markets. Working with the CIDOT team, W Communications will support the destination’s market diversification strategy, as well as creating a more resilient tourism industry in the Cayman Islands.
W Communications is charged with leading the communications strategy for both leisure and trade audiences, including media relations, influencer partnerships, event activations and leadership profiling.
Located in the Caribbean Sea, the Cayman Islands encompasses three islands, each with their own distinct personality: Grand Cayman, Cayman Brac and Little Cayman. Blending natural beauty with charm alongside luxurious resorts and world-class cuisine, the islands offer a vibrant gastronomy scene, intriguing history and exceptional diving alongside pristine beaches.
Director of Tourism for the Cayman Islands Department of Tourism, Rosa Harris, shared: “The Cayman Islands is looking forward to collaborating with W Communications to raise the destination’s profile within the UK & Europe and welcome more visitors to our shores. These are growth markets for the Cayman Islands, and we feel confident that W Communication’s expertise and strategy will lead to positive results. With new hotel developments opening, combined with our fusion of ultimate relaxation, we’re excited to become the must visit warm weather destination of choice for UK and European guests.”
Jules Ugo, Director at W Communications, commented: “We are delighted to be working with the Cayman Islands Department of Tourism and to be promoting a destination with an abundance of activities, accommodations and attractions for all travellers. Thanks to the strategic challenge and creative ambition from the client, we’re looking forward to, over the next five years, continuing to strengthen the Cayman Islands position and broadening its appeal and visitor profile.”
For more information, visit www.visitcaymanislands.com.
ENDS
Note to editors:
ABOUT THE CAYMAN ISLANDS
Located 480 miles south of Miami in the vibrant tranquillity of western Caribbean, this trio of tiny islands is a premier destination for discriminating travellers, divers, honeymooners and families. World-renowned for its idyllic beaches and recognised as a sophisticated, diverse and memorable tourist destination, the Cayman Islands offers spectacular recreational opportunities along with warm, impeccable service. From large-group trips and business-focused getaways to ultra-luxurious escapes and multi-generational family vacations, the Cayman Islands provides every element needed to keep guests coming back for more. With an abundance of world-class dining options, a host of adventure activities - including snorkelling, diving, jet skiing, caving, and nature trails - and a variety of meeting spaces for groups large and small, the Cayman Islands is well-poised to host any type of traveller or special occasion. To learn more about the Cayman Islands, please go to visitcaymanislands.com or call your local travel agent.
ABOUT W COMMUNICATIONS
W Communications, a multi-award-winning creative agency, is part of the W Group – the holding company for a wider range of specialised agencies, including Hello Franses (talent and influencer), Chomp (social-first hospitality growth engine), W Enterprise (Corporate and B2B PR), and WXP (experiential events). It has offices across the world, including London, New York, Singapore, Riyadh, and Iceland.
In 2024, the W Communications became part of a government-approved Employee Ownership Trust (EOT) designed to benefit all current and future employees.
This year, W continues to dominate the awards season, having been named Agency of the Year at The Purpose Awards. It is currently shortlisted for 9 awards at the PR Week Awards and 15 at the Creative Moment Awards.