Page 6 - Marketing Milestone
P. 6
D E P A R T M E N T O F T O U R I S M
M I L E S T O N E S
MARCH
2020 During COVID-19
03 Regular update calls established with
US airlines
20 Paused all advertising except social
media - globally
23 Regional sales team pivots to video
conferencing
24 Surveys to track impact of COVID-19
on destination
25 COVID-19 messaging added to
websites/SEO
31 Business intelligence calls partners -
US/CAN/UK
