Page 13 - Marketing Milestone
P. 13
D E P A R T M E N T O F T O U R I S M
M I L E S T O N E S
OCT During COVID-19
2020
01 Weekly communications sent to industry
on COVID and tourism updates.
Monitoring of social media comments and
messages to answer questions regarding
travel restrictions and border reopening.
Assist with call centre. Record and
forward applicant queries for Displaced
Tourism Employees Stipend Program
05 Re-launched TV and print
advertising using ‘Worth the Wait’
messaging
13 Launched Fall Roundtable Series –
Canada
20 Launch of the virtual series:
‘Tourism Starts with US!’
26 Global Citizen Concierge Program
launch